Think social media marketing has reached its peak? Not yet. Right now it’s climbing mountains faster than ever before, and its scope is widening. Entities of every stripe and notion are on (or should be on) social media, building better brand awareness, more brand-loyal followers, and increasing market share.
Today a whopping 93% of marketers use social media for business. What do marketers and consumers expect from social media? How do top executives use social media? Small businesses? Rapidly growing companies? B2B vendors? What’s the average click-through rate of a link shared on Twitter? What tactic do 92% of SEO professionals view as effective? What percentage of queries on Google each day are new to the world (i.e., won’t show up in keyword research tools)? See source.
Note this surprising stat: The fastest growing demographic on Twitter is the 55–64 year age bracket, growing 79% since 2012. The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+. For Facebook, this group has jumped 46%. For Google+, 56%. See source.
These stats are the tip-off that social media is being adopted by middle management as well as higher-level management. And personal branding of executives is becoming more necessary too, for gaining a horizontal influential edge.
With all these sectors and systems growing and expanding, a hyper-critical mandate is now in play today.
That “Play” is this: Any business or organization on social media in 2014 must have a fully engineered, integrated, interacting and interactive social business model. How can they do this if no one on their staffs can come up with a plan and implement it? Hire an outside consultant, of course. One that has the depth of experience, knowledge, and innovative inquisitiveness to build and enliven a business social media brand.
The business social media arena has become financially serious as a key budget and strategic planning component. That often means taking dollars from previous old-school marketing, and diverting them to social media. Radical? Not at all. Old school execs will think so because they don’t trust, nor do they know about, social media. Up until now, it’s gone whoosh!… over their heads.
Now’s the time for them to accept reality. Sign up an social media consultant to pump up your social media efforts. Your ROI will thank you. There’s no definite outcome for ROI to be specifically determined, but there are segments in the social media model that can be tracked for analytics intelligence.
The point is, you “must” play your best social media hand or your competitors will fly by you and you’ll loose critical market share.
Latest key social media initiatives you must undertake in 2014:
Engagement Marketing (customer to you, and customer to customer talking about your brand on social media)
Real-Time Marketing (powerful high-attraction real-time posting, interacting)
Inbound Marketing (creating your world of adoring brand-loving followers who come to you for their lifestyle)
Content Marketing (filling your social media was high-value content that your brand followers can’t live without)
Responsive Web Marketing (For mobile/smartphone users, 75% in U.S.: adapting rapid high-use stripped down systems in quick, clean “app” style.)
Deep Twitter Marketing (Target tweeting in marketing-engagement style to a developed Twitter-handle business data base.)
We’ll help you build your business through social media: targeted traffic, conversions, repeat sales, referrals, and increased revenues.
Call us or email us: 312-498-6242 trumpetsocialmedia.com